Pop: Truth and Power at the Coca-Cola Company - Couverture souple

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold as a remedy, a tonic and a refreshment. This book examines the 116-year history of Coke by describing the charismatic, driven men who, generation after generation, made Coke the world's best-known brand.

"Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way." (The Sunday Times)

"Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book." (The Sunday Telegraph)

"Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'" (The Saturday Telegraph)