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Book by Jamieson Kathleen Hall
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Revue de presse :
From previous editions: `For an informative and scrupulously detached treatment of this undoubtedly critical aspect of modern politics, Packaging the Presidency seems to me definitive.' Washington Post Book World
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)
Biographie de l'auteur :
`Jamieson...knows her subject backward and forward. There is nowhere else I know where one can learn as much, and trust so well, to a balanced judgment of the past generation of political advertising.' The Philadelphia Inquirer
'This exhaustive study may well prove to be of absorbing interest to psephologists who argue that politicians in their campaigns do nothing more than employ enthymematic syllogisms.' The Press (New Zealand)
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurOxford University Press Inc
- Date d'édition1996
- ISBN 10 0195089421
- ISBN 13 9780195089424
- ReliureBroché
- Numéro d'édition3
- Nombre de pages604
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press (New York)
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Soft cover
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Description du livre Soft cover. Etat : New. 3rd Edition. First printing of third edition. Softcover volume, measuring approximately 5.5" x 8.25", is like new. This book contains a number of b&w textual illustrations. xxvi/578 pages. ""Packaging the Presidency," Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.". N° de réf. du vendeur ABE-1633587678838
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Paperback
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Description du livre Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur think0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
paperback
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Description du livre paperback. Etat : New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 000259654N
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Paperback
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Description du livre Paperback. Etat : new. Buy for Great customer experience. N° de réf. du vendeur GoldenDragon0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition by Jamieson, Kathleen Hall [Paperback ]
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Soft Cover
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Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9780195089424
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Paperback
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Description du livre Paperback. Etat : new. New. N° de réf. du vendeur Wizard0195089421
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Packaging the Presidency : A History and Criticism of Presidential Campaign Advertising
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Couverture souple
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Description du livre Etat : New. N° de réf. du vendeur 69040-n
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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Oxford University Press, USA
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
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Description du livre Etat : new. N° de réf. du vendeur FrontCover0195089421
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press, USA
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Softcover
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Softcover. Etat : New. Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising. N° de réf. du vendeur DADAX0195089421
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EUR 31,82
Autre devise
Image d'archives
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Edité par
Oxford University Press
(1996)
ISBN 10 : 0195089421
ISBN 13 : 9780195089424
Neuf
Paperback
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Paperback. Etat : new. New. Fast Shipping and good customer service. N° de réf. du vendeur Holz_New_0195089421
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