Women & Money: Owning the Power to Control Your Destiny - Couverture rigide

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FOR WOMEN ONLY


I never thought I’d write a book about money just for women. I never thought it was necessary. So then why am I doing just that in my eighth book? And why now? Let me explain.

All my previous books were written with the belief that gender is not a factor on any level in mastering the nuts and bolts of smart financial management. Women can invest, save, and handle debt just as well and skillfully as any man. I still believe that–why would anyone think differently?

So imagine my surprise when I learned that some of the people closest to me in my life were in the dark about their own finances. Clueless. Or, in some cases, willfully resisting doing what they knew needed to be done. I’m talking about smart, competent, accomplished women who present a face to the world that is pure confidence and capability. Do you mean to tell me that I, Suze Orman, who make my living solving the financial problems of total strangers, couldn’t spot the trouble brewing so close to home? I don’t think I’m blind; I just think that these women became very, very good at hiding their troubles from me. Why not? They had years of practice hiding them from themselves.

Frankly, I was shocked. It was a real reckoning. It began with a friend, a very high-powered businesswoman who handles millions and millions of dollars a year, who refused to sign will and trust documents I’d helped her to prepare. I can’t tell you why, but those papers sat on her desk for three years—she clearly had some kind of block that prevented her from simply signing her name and having the documents notarized. Even as I write, she has still not completed them. Then another friend, a woman with some amazing professional credits under her belt, broke down and confessed that she had rung up such staggering bills over the years that she was too terrified to tell anyone and had no idea how to pay them off. Not long after, I heard from yet another friend who finally woke up to the fact that her employer was paying her significantly less than every other executive of comparable rank in her company. Her division was one of the most profitable and consistent earners for the company, but still she just accepted the minimal increases her boss would hand her every year at review time. And even now, out of some misguided loyalty, she was reluctant to leave the employer that took advantage of her year after year.

What was going on here?

Upon further investigation, I learned that so many women in my life–friends, acquaintances, readers, people from my TV audience—all had this stumbling block in common: an “unknown factor” that prevented them from doing the right thing with their money. Maybe it was fear of the unknown for some; maybe for others it was a little streak of rebellion for holding it together in every other part of their lives; or maybe it was just that they felt that things had gotten so far out of hand, they were embarrassed to ask for help and reveal just how much they didn’t know.

Women have been thrust into an entirely new relationship with money that is profoundly different from anything we have ever encountered before. The shifting roles of women at home and at work have dramatically changed where and how money interacts with a woman’s life. Yet what I see is that while women have established or expanded their roles and relationships, when it comes to navigating the financial ramifications of this new world, they are using old maps that don’t get them where they really want and need to go.

It doesn’t matter if I am in a room full of business executives or stay-at-home moms, I find the core problem to be universal: When it comes to making decisions with money, you refuse to own your power, to act in your best interest. It is not a question of intelligence; you absolutely have what it takes to understand what you should be doing. But you simply won’t bring yourself to take care of yourself financially, especially if those actions compete with taking care of those you love. Your inner nurturer reigns supreme; you do for everyone before you do for yourself.

No matter how good your intentions may be, they are nonetheless draining you.

So that is why my eighth book is called Women & Money.

The challenge is to finally learn—and accept—that to be truly powerful in your life requires making money moves that work for you. Now, I am not suggesting you replace nurturer with narcissist. I do not want you to discard your generosity or shed your supportive and kind nature. This book is not about becoming more by becoming more selfish. Far from it. I simply want you to give to yourself as much as you give of yourself. By taking care of yourself financially, you will truly be able to take care of those you love.

Becoming powerful in a lasting, beneficial way is never done at the expense of others; it is done for the good of all. Women are the bedrock of their families, of their communities—so many are dependent on us. If we stand strong and know who we are and what we can create, we will easily be able to hold up those we love and those who need a helping hand.

Please know that there is not one sentence of blame within these pages. I appreciate that the incredible multitasking job called your life makes it hard, if not impossible, to find the time, energy, or desire to pay attention to what you are doing wrong with your money, let alone figure out what is the right thing to do. Your kids need mothering, your partner needs loving, your parents need help, your career needs your energy, and your friends need your ear. Throw into that mix the dry cleaning that needs to be picked up, the groceries that need to be bought, the meals that need to be prepared, and the house that needs to be cleaned, and it’s no surprise that anything to do with money takes a backseat.

The aim of this book is to make this transformation as easy as possible.

In order to do that, I’m going to help you toward an understanding of how we got here—why we undermine ourselves and why deciding to seize control over our financial lives is, in fact, a groundbreaking, trailblazing decision. I also hope I can provide you with the motivation to want to act, to tackle these challenges head-on and own your power.

I’ll provide you with the guidance and pragmatic tools to feel secure and in control of your financial life as quickly and as painlessly as possible. To that end, I’ve come up with a five–month course of action that I’ve named The Save Yourself Plan to help you over the blocks and set you up for a lifetime of financial security. I’ve tried to pinpoint why it is that other books have failed you, why your moments of resolve and inspiration inevitably lost their steam and were short-lived. I’ve taken a realistic approach and come up with a strategy that anticipates the fatigue and fear and lack of determination and is designed to keep you engaged, educate you, and–can you believe it?—inspire you to want to do more. I will not overwhelm you with laundry lists of seemingly insurmountable chores. I’ve identified core tasks–and made them as comprehensive and easy to follow as possible. It is my goal that, at the end of five months, you will be able to chart your progress and feel the pride and relief that come with being in control of a part of your life that has, until now, remained outside your grasp.

And finally, I hope this book will point you toward the future and inspire you, show you what is possible not just for our generation but for generations to come.

Because this is truly the best part: These life-altering changes are an amazing legacy, a gift to every daughter and granddaughter–those who grace your life today and those yet to be born.

Now you know why I truly believe that this book—the one I never planned to write, the one for women only–is the most important book I have ever written.
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IMAGINE WHAT’S POSSIBLE
A book with the title Women & Money must begin with the story of how far women have come financially in the past three decades. It’s not only a remarkable tale of social progress, it’s a reminder for us that changes that take place on a personal level, every day, in small doses, add up to dramatic societal and cultural shifts over time.

Women today make up nearly half of the total workforce in this country. Over the past thirty years, women’s income has soared a dramatic 63 percent. Forty-nine percent of all professional- and managerial-level workers are women. Women bring in half or more of the income in the majority of U.S. households—a growing trend that made the cover of Newsweek and was front-page news in many of the nation’s newspapers. Women–owned businesses comprise 40 percent of all companies in the United States. There are more women than ever before who can count themselves among the country’s millionaires, more women in upper management, and more women in positions of power in the government.

We have a right to be proud of our progress. I am so honored to witness this revolution in my lifetime. I only wish it told the whole truth.

Now, would you like to hear the other side of the story? Ninety percent of women who participated in a 2006 survey commissioned by Allianz Insurance rated themselves as feeling insecure when it came to their finances. Ninety percent! In the same survey, nearly half the respondents said that the prospect of ending up a bag lady has crossed their minds. A 2006 Prudential financial poll found that only 1 percent of the women surveyed gave themselves an A in rating their knowledge of financial products and services. Two-thirds of women have not talked with their husbands about such things as life insurance and preparing a will. Nearly 80 percent of women said they would depend on Social Security in their golden years. Did you know that women are nearly twice as likely as men to retire in poverty?

For years now, I have been in the privileged position of talking to thousands and thousands of women a year—from the callers to my TV show, to those who come to hear me speak, to those who write me e–mails on my website, to my very own friends and family. So I hear, see, and feel your fears, insecurities, and troubles, very often firsthand, and I have come face–to–face with this painful truth: For all the advancements women have made in the last thirty, forty years—and without a doubt they are remarkable accomplishments–I am stunned by how little has really changed in the way women deal with money. There are huge disconnects in play here—between what we know and how we act; between what we think and what we say; between our ability as achievers and our financial underachieving; between how we present ourselves to the world and how we really feel about ourselves inside; between what we deserve in our lives and what we resign ourselves to; between the power we have within reach and the powerlessness that rules our actions.

In 1980, when I was hired as a financial advisor for Merrill Lynch, I was one of the few women in the Oakland, California, office. In the eyes of my (male) boss, that made me the perfect candidate to work with all the women who walked through the door. Back then, women who came to a brokerage firm looking for financial advice had, for the most part, either inherited money, received it in a divorce, been widowed, or were suddenly thrust into a position of helping their parents handle their money. In only a few instances had women come in with money they’d made on their own. No matter the circumstances that brought them to the brokerage firm, they all had the same reason for being there: They did not want the responsibility of managing their money. I always felt they hired me simply to babysit their money for them.

More than twenty–five years later, the story is much the same. Regardless of the gains in our financial status, I know and you know that women still don’t want to take responsibility when it comes to their money. Yes, women are making more money than ever before, but they are not making more of what they make. What do I mean by that? Your retirement money sits in cash because you haven’t figured out how to invest it properly, so you do nothing. You’ve convinced yourself that you’ll be working forever, so the value of each paycheck becomes meaningless—after all, there will always be another one. Your closet houses the wardrobe of a powerful and stylish woman, but the dirty secret is that your credit cards are maxed out and you don’t know how you’re going to pay them off. But it’s not just about saving and investing. It’s about not asking for a raise at work when you know you are being undervalued. It’s about the fear and loathing you feel when it’s time to pay the bills every month because you don’t know exactly what you have, where it’s going, and why there isn’t more left when it’s all said and done.

Why is it that women, who are so competent in all other areas of their lives, cannot find the same competence when it comes to matters of money?

Suze Orman investigates the complicated, dysfunctional relationship women have with money in this groundbreaking new book. With her signature mix of insight, compassion, and soul-deep recognition, she equips women with the financial knowledge and emotional awareness to overcome the blocks that have kept them from making more out of the money they make. At the center of the book is The Save Yourself Plan—a streamlined, five-month program that delivers genuine long-term financial security. But what’s at stake is far bigger than money itself: It’s about every woman’s sense of who she is and what she deserves, and why it all begins with the decision to save yourself.


Join the Movement to Save Yourself with this Unprecedented Offer to Readers of Women & Money:

Suze Orman believes that having an account of your own is the cornerstone of long-term financial security, and so she has begun a national movement called Save Yourself to turn this wish—that every woman have an account in her own name—into a reality. She is joined in this crusade by the financial brokerage firm TD Ameritrade, which has come up with an extraordinary offer for readers of WOMEN & MONEY. Follow Suze’s Save Yourself Plan and open an account in your name with TD Ameritrade. Commit to an automatic deposit of at least $50 per month for twelve consecutive months, and TD Ameritrade will provide the incentive in the form of a $100 deposit into your account in the thirteenth month. In other words, you save $600 or more over the course of a year, and TD Ameritrade will reward that effort with a $100 bonus. Learn more inside the book or at www.saveyourself.com.

Offer valid for one new TD AMERITRADE account (non-retirement) opened between 2/27/07 and 3/31/08, and funded by 12 monthly consecutive automatic electronic deposits of $50 or more. First $50 must be deposited within 30 days of opening account. To be eligible, you must be a U.S. resident aged 18 or older. See www.saveyourself.com for obligations and limitations and to accept this offer. This is not an offer or solicitation in any jurisdiction where TD AMERITRADE is not authorized to do business. Random House, Inc., does not endorse, is not associated with, and has no responsibility for the TD AMERITRADE offer. TD AMERITRADE, Random House, Inc., and Suze Orman are separate and not affiliated, and each of them is not responsible for the services and information provided by the other(s). TD AMERITRADE, Inc., member NASD/SIPC.