Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust - Couverture souple

Today′s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand′s influence, reputation, and, of course, profits.

In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high–level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.

• New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporations
• Authors both have a major presence on the social Web as well as years of online marketing and new media experience

Trust Agents has been widely acclaimed for its new approach toonline marketing. Now, in this revised and updated edition, social media veterans Chris Broganand Julien Smith show you how to tap into the power of social networks to build your brand′sinfluence, reputation, and profits. Combining high–level theory and practical advice, they deliveractionable strategies and real case studies that show how social media can positively impact your business. Let Trust Agents give you the keys to building customer loyalty online so your business can succeed in new markets and channels today!

Praise for Trust Agents

"Wow! Every once in a while you find a book that is a sit up in your chair, take notes, tell yourfriends, change your life breakthrough. This is that book. No kidding, you can trust me."
Seth Godin, author of Tribes

"Social media may be a phenomenon, but it′s not a fad. It has forever changed the waycompanies communicate with their customers. Trust Agents is the blueprint for doing it right."
David B. Thomas, Social Media Manager, SAS