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"THE DOLLARIZATION DISCIPLINE demystifies the often misused term‘value,’ and shows how to become a thought partner andsell the true worth of your offering. This book will pay for itselfmany times over."
Anthony Parinello, Author, Selling to Vito and Getting theSecond Appointment
"Strategic marketing begins with an understanding of how abusiness creates economic value for its customers. This is a corefocus for PPG businesses, and THE DOLLARIZATION DISCIPLINEcreatively demonstrates how this thinking can be applied to allaspects of sales and marketing."
Dennis A. Kovalsky, Vice President, Automotive Coatings PPGIndustries
"Read this book and do what it says. Your customers, and youremployer, will thank you for it."
John Chickosky, Vice President, FTS Systems
"A must–read for any business looking to improve sales growth,profitability, and customer retention."
Dean Graham, Managing Director, CapitalSource Inc.
"THE DOLLARIZATION DISCIPLINE presents powerful concepts withpractical implementation ideas. Businesses large and small willbenefit from putting Dollarization to work."
John Vander Vort, Director, Private Markets Group
DuPont Capital Management
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