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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead - Couverture souple
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Guanxi (the Art of Relationships) The untold story of how Microsoft and China are teaming up to create the future of computing offers insight for anyone wanting to do business in China.
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Revue de presse :
"Guanxi is a riveting story of Microsoft's efforts to do research and development in China. It gives you a front row seat on the global war for scientific talent, the future of innovation, and the growing linkages between the U.S. and China...Essential reading for anyone who wants to better understand where the world is headed." -- Jeffrey E. Garten, Juan Trippe Professor of International Trade and Finance, Yale School of Management
"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com
"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek
"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle
"A compelling case study." -- Booklist
Biographie de l'auteur :
"Offers valuable insights into how some of the world's mightiest corporations twist themselves into knots to gain footholds in China... The story has all the elements for a corporate drama." -- Bloomberg.com
"The authors argue persuasively that Microsoft's Beijing Center has played a central role in developing products and served as a model for the company as it expands...Guanxi does show the importance that China has for American high-tech companies." -- Bruce Einhorn, BusinessWeek
"The authors have a terrific command of the subject...Fascinating story." -- San Francisco Chronicle
"A compelling case study." -- Booklist
Robert Buderi, a Fellow in MIT's Center for International Studies, is the author of two acclaimed books, Engines of Tomorrow, about corporate innovation, and The Invention That Changed the World, about a secret lab at MIT in World War II. He lives in Cambridge, Massachusetts.
Gregory T. Huang is a features editor at New Scientist and holds a Ph.D. in electrical engineering and computer science from MIT. His writing has appeared in Nature, Wired, Technology Review, and other publications. He lives in Cambridge, Massachusetts.
Gregory T. Huang is a features editor at New Scientist and holds a Ph.D. in electrical engineering and computer science from MIT. His writing has appeared in Nature, Wired, Technology Review, and other publications. He lives in Cambridge, Massachusetts.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSimon & Schuster
- Date d'édition2007
- ISBN 10 0743273230
- ISBN 13 9780743273237
- ReliureBroché
- Nombre de pages328
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Description du livre Paperback. Etat : new. Paperback. The story of how Microsoft and China teamed up to create the future of computing will find an ongoing audience among those planning to do business in China, as well as among students and teachers of business, computing, world trade, and international relations. The untold story of how Microsoft and China are teaming up to create the future of computing offers insight for anyone wanting to do business in China. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780743273237
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Guanxi (The Art of Relationships): Microsoft, China, and the Plan to Win the Road Ahead
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