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Afficher les exemplaires de cette édition ISBNPR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
Topics include:
- Planning a PR campaign
- Media relations
- Audience communication
- Sponsorship
- Entertaining and corporate hospitality
- Internal PR
- Specialist PR
- Evaluating success
Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
NOT GOT MUCH TIME?
One and five-minute introductions to key principles to get you started.
AUTHOR INSIGHTS
Lots of instant help with common problems and quick tips for success, based on the author's many years of experience.
TEST YOURSELF
Tests in the book and online to keep track of your progress.
EXTEND YOUR KNOWLEDGE
Extra online articles to give you a richer understanding of PR.
THINGS TO REMEMBER
Quick refreshers to help you remember the key facts.
TRY THIS
Innovative exercises illustrate what you've learnt and how to use it.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 5,25
De Royaume-Uni vers Etats-Unis
Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9781444120455
Description du livre Paperback. Etat : new. Paperback. PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781444120455
Description du livre Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. An up-to-date tool for developing effective PR strategies. Whether your interest is for your own business or for the field of media relations, Effective PR: Be Your Own Expert: Teach Yourself provides a straightforward guide to all the aspects of the field. N° de réf. du vendeur B9781444120455
Description du livre Soft Cover. Etat : new. N° de réf. du vendeur 9781444120455
Description du livre Etat : New. N° de réf. du vendeur ABLING22Oct2018170144399
Description du livre Paperback. Etat : Brand New. 224 pages. 7.80x5.12x0.63 inches. In Stock. N° de réf. du vendeur __144412045X
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Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781444120455
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Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur AR-9781444120455