What Goes On in My Head? - Couverture souple

Get thinking about thinking! Introducing readers to the most powerful and complicated computer network they will ever encounter — their own brain — What Goes on in My Head? explains what the different parts of the brain do, how they work together, what gives us our individual personalities, why some people are better at doing certain things than others, and why, despite its immense complexity, there are still some things the brain cannot do or understand.

Packed with tips and brainteasers that test memory, perception, reasoning, and reactions, What Goes On in My Head? also features a wealth of bizarre and fascinating facts to get readers thinking about thinking.

Robert Winston is a world-renowned scientist who has combined groundbreaking academic work with a flair for communicating science to the general public. The icon of many British TV series, Winston's charisma and zest for adventure have seen him riding roller coasters and freezing in an igloo to help demonstrate science in action.His pioneering work in the field of human fertility has helped dozens of childless couples have "miracle babies" and earned him an international reputation. He is a professor of science and society at Imperial College London and an active researcher in reproductive physiology.