The Hizbullah Phenomenon: Politics and Communication - Couverture souple

'The Hizbullah Phenomenon marks a welcome shift in research from the kinetic to the communicative evolution of this complex political organisation. It analyses forensically the way Hizbullah shapes its discourses at both strategic and tactical levels. Penetrative and revealing, this book builds on the authors' earlier work on the role of political imagery in the Middle East. A must-read for students, academics and policymakers.' --Neville Bolt, King's College London and author, The Violent Image: Insurgent Propaganda and the New Revolutionaries

'Unlike the states that can survive by coercion, social and political movements have to rest on intense publicity and self-presentation if they are to sustain and prosper. This book uncovers how the Lebanese Hizbullah has since its inception deployed an elaborate strategy of image-making to build its political communication. The Hizbullah Phenomenon is a valuable study on the interplay of culture, language, and the visual, on the one hand, and political mobilisation, on the other.' --Asef Bayat, Catherine and Bruce Bastian Professor of Global and Transnational Studies, University of Illinois, Urbana-Champaign

'This book presents an original and engaging overview of Hizbullah's ideology and strategy, the ways in which it communicates key messages to its constituency, and the means by which it adapts its communication tactics in response to local and regional political change. Drawing on a rich assortment of primary and secondary sources, The Hizbullah Phenomenon is accessible, very well written, and appealing to scholars on Islamic Movements, Lebanon watchers, and students of the Middle East.' --Michael Kerr, Professor of Conflict Studies and Director of the Middle East & Mediterranean Studies Programme, King's College London, and editor of The Alawis of Syria: War, Faith and Politics in the Levant

Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed an upward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to a regional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its role as a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and ap- peal to different target groups.